Tech companies are complicated.
We make them clear.
Indigo&Co is a creative design and marketing agency for technology companies with complex stories to tell. We turn what's hard to explain into something impossible to ignore.
If any of this sounds familiar, you’re in the right place.
We have ten products but the market thinks we do one thing.
Our roadmap changed three times this quarter and the brand hasn't kept up.
Engineering speaks one language. Sales speaks another. Marketing is stuck in the middle.
We're selling to the C‑suite but our story was built for the technical buyer.
We just raised a round and suddenly we need to look like the company we're becoming.
Our category doesn't exist yet and we have to explain it before we can sell it.
We have six stakeholders with six different opinions on what the message should be.
We're enterprise now but our brand still feels like a startup.
The product is genuinely brilliant. Nobody outside the building believes it yet.
We've acquired two companies in eighteen months and nobody knows what we stand for anymore.
That’s the mess we walk into. And we know exactly what to do when we get there.
We’ve been in the room you’re trying to get into.
Between us, we've held senior roles at LinkedIn, Google, Netflix, Adobe, Salesforce, Cisco, YouTube, and Twitter. We've lived inside some of the most complex technology organizations in the world. We know the internal politics, the pressure to simplify, and what it costs when the story doesn't land.
That's not a credential list. It's context for why we work the way we do.
Senior talent, every time.
We're not a large agency with a junior team doing the work. When you hire Indigo&Co, you get us... on every brief, every project, every call. No account managers in the middle. No handoffs to people who weren't in the room when the strategy was set.
Small enough to move fast. Experienced enough to get it right.
Our model is deliberately boutique. That's not a limitation, it's the whole damn point. You get focused attention, fast turnaround, and creative direction from people who've done this at the highest level.
The way you look is the first thing you say. We make sure it’s the right thing.
We're art directors and designers by background. We believe the way a company presents itself to the world speaks louder than anything it says about itself. We don't use design to decorate a strategy, we use it to deliver one.
We work with AI the same way we tell our clients to think about it.
AI is part of our creative process. Not to replace thinking, but to accelerate it. We use it to move faster, explore further, and get to the right answer with less friction. It's human expertise, elevated by the right tools.
We don’t stop at smart. We make it clear.
Strategy that lives in a deck doesn't change anything. We take ideas all the way through to execution, because clarity only counts if it actually reaches the people it's meant for.
We work across three areas.
All in service of one thing:
Making your story land.
Brand & Identity
Positioning, strategy, visual identity systems, brand guidelines, naming, launch.
Creative & Design
Web design, marketing collateral, sales decks, video identity, illustration, print.
Marketing & Content
Campaign strategy, go-to-market planning, content systems, copywriting.
Some of the companies we’ve helped get clear.
"We hired Indigo & Co to lead a full brand relaunch; from website redesign to refreshing every piece of marketing collateral we put in front of customers. What stood out wasn't just the quality of the visual design system they created, but the strategic rigor behind it. Every decision tied back to our brand promise and value proposition, and our senior leadership team noticed. They operate with a client-first mindset and a level of professionalism that made a genuinely complex project feel manageable. We specifically asked for a solution we could scale with AI tools internally, and they delivered on that too. If you need strategic brand, campaign, or design work, Indigo & Co is the call to make."
Lauren Esposito
CMO at Asymbl
Our founders
Paul Nowikowski
CCO & Co-Founder
Paul started his career in London advertising and has spent the last 21 years building brands on both sides of the Atlantic. As a creative leader at Goodby Silverstein & Partners and AKQA, he's shaped work for Adobe, Cisco, YouTube, Google, and Salesforce, with recognition from the industry's top creative award shows along the way. Today, as Founder and Chief Creative Officer of Indigo&Co, he's guided by a simple conviction: how a brand looks is not separate from what it is. It is what it is."
Seth DeGarmo
Chief Design Officer & Co‑Founder
Seth started his career on the agency side and has spent 20+ years building brands at the intersection of design, strategy, and scale. As a creative leader at Netflix, LinkedIn, and Salesforce, he's shaped work that reaches millions, from founding Netflix's first UI artwork team to bringing that same craft to luxury brands like Nikki Kehoe, where his creative systems became the signature of how they show up today. As Co-Founder and Chief Design Officer of Indigo&Co, he's driven by one belief: that the most complex ideas deserve the clearest expression, and that great design is what makes that possible.